TASTE THE TRACK
Art Direction + Packaging design
Student Project
Team: Sebastián Cadena, Jorge Nahed
TASTE THE TRACK
Student Project
Brand: Ben&Jerrys
Role: Art Direction + Packaging design
Team: Sebastián Cadena, Jorge Nahed
Ben & Jerry’s teams up with Sabrina Carpenter on “Taste the Track,” a sensory experience where music heightens the flavor of ice cream. An original song—built with bright motifs and high notes (1,046 Hz)—boosts the perceived sweetness and creaminess of a limited-edition flavor. Press play, take a spoonful, and enter a flavor-boosting ritual that connects the brand with new generations.
Ben & Jerry’s teams up with Sabrina Carpenter on “Taste the Track,” a sensory experience where music heightens the flavor of ice cream. An original song—built with bright motifs and high notes (1,046 Hz)—boosts the perceived sweetness and creaminess of a limited-edition flavor. Press play, take a spoonful, and enter a flavor-boosting ritual that connects the brand with new generations.
