TASTE THE TRACK
Taste the Track
Ben & Jerry’s teams up with Sabrina Carpenter on “Taste the Track,” a sensory experience where music heightens the flavor of ice cream. An original song—built with bright motifs and high notes (1,046 Hz)—boosts the perceived sweetness and creaminess of a limited-edition flavor. Press play, take a spoonful, and enter a flavor-boosting ritual that connects the brand with new generations.
Ben & Jerry’s teams up with Sabrina Carpenter on “Taste the Track,” a sensory experience where music heightens the flavor of ice cream. An original song—built with bright motifs and high notes (1,046 Hz)—boosts the perceived sweetness and creaminess of a limited-edition flavor. Press play, take a spoonful, and enter a flavor-boosting ritual that connects the brand with new generations.
Date: 2024
Brand: Ben&Jerrys
Role: Creative direction
Credits: Sebastián Cadena, Jorge Nahed
Date: 2024
Brand: Ben&Jerrys
Role: Art direction
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