VICE JOBS
Art Direction
Student Project
Team: Sebastián Cadena, Jorge Nahed
RECOGNITION:
Date: 2025
Brand: Rockstar Games
Role: Art Direction
Credits: Sebastián Cadena, Jorge Nahed
Student Project
RECOGNITION:
CLIO ENTERTAINMENT SHORTLIST
CHALLENGE:
GTA VI is the most anticipated game of the decade. Millions want in before anyone else. How could we reward the franchise's biggest fans while turning the launch into a cultural event?
CHALLENGE:
GTA VI is the most anticipated game of the decade. Millions want in before anyone else. How could we reward the franchise's biggest fans while turning the launch into a cultural event?
SOLUTION:
We turned GTA’s fictional parody brands into real-world recruitment campaigns, creating a bridge between the game and reality. Fans who recognized the references unlocked exclusive opportunities, proving their fandom while generating buzz far beyond the gaming world.
SOLUTION:
We turned GTA’s fictional parody brands into real-world recruitment campaigns, creating a bridge between the game and reality. Fans who recognized the references unlocked exclusive opportunities, proving their fandom while generating buzz far beyond the gaming world.
We placed authentic job postings for Vice City's
brands on Linkedin and OOH across Miami-the city that inspired Vice City.
We placed authentic job postings for Vice City's
brands on Linkedin and OOH across Miami-the city that inspired Vice City.
Fans applied via the Vice Jobs website, where an AI-trained NPC intervirewed them
and identified the most dedicated.
Fans applied via the Vice Jobs website, where an AI-trained NPC intervirewed them
and identified the most dedicated.
Board Case
Board Case
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