EVERY BITE MEANS PLEASURE
EVERY BITE MEANS PLEASURE
Real is an iconic Ecuadorian brand, and Sardina Real—the country’s best-selling sardines—is part of its legacy. In this project, I reimagined the product from the packaging up to achieve a premium, timeless read: heritage cues were refined into a clear, elegant, and scalable visual system. The outcome boosts shelf impact, clarifies variants, and engages a more discerning audience without losing authenticity.
Real is an iconic Ecuadorian brand, and Sardina Real—the country’s best-selling sardines—is part of its legacy. In this project, I reimagined the product from the packaging up to achieve a premium, timeless read: heritage cues were refined into a clear, elegant, and scalable visual system. The outcome boosts shelf impact, clarifies variants, and engages a more discerning audience without losing authenticity.
Date: 2025
Brand: Alimentos Real
Role: Art Direction, AI Imagen production.
Credits: Sebastián Cadena, Jorge Nahed
Date: 2025
Brand: Sardinas Real (Ecuador)
Role: Art Direction, AI Imagen production.
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