Challenge:

Transform the perception of Sardina Real, a well-established Ecuadorian brand, and reposition it within the premium segment while supporting its international growth ambitions.

Solution:

The new visual identity builds upon one of the brand’s most recognizable assets: the crown. This element became the foundation of a more sophisticated and aspirational visual system, complemented by elegant typography and a restrained color palette. The result is a brand that preserves its heritage while projecting a contemporary and globally competitive image.