THE HIGH MATCH

THE HIGH MATCH

The High Match is a Puma activation that transforms dog adoption into a runner’s high experience. By setting up sprint tracks in urban parks, runners meet shelter dogs through speed-matching runs, creating bonds through pace, rhythm, and instinct—all leading to the ultimate finish line: adoption.

The High Match is a Puma activation that transforms dog adoption into a runner’s high experience. By setting up sprint tracks in urban parks, runners meet shelter dogs through speed-matching runs, creating bonds through pace, rhythm, and instinct—all leading to the ultimate finish line: adoption.

Date: 2025

Brand: Puma

Role: Art Direction

Credits: Jorge Nahed, Sebastián Cadena





Date: 2025
Brand: Puma
Role: Art Direction
Credits: Sebastián Cadena, Jorge Nahed

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© CADENA SEBASTIAN — MADRID

© CADENA SEBASTIAN — MADRID