Tape It Loud!

Behind every frame, crews endure marathon days with little protection. With 3M, we turned the most ordinary tool on set—gaffer tape—into a megaphone. TAPE IT LOUD prints unfiltered truths about working conditions directly on the tape and sends them into film sets, studios, and edit bays. What used to fix cables now exposes what the system hides—inviting the industry to confront the unseen and demand safer standards.