IF YOU MOVE YOU ARE GAY
Agency: Havas Creative Spain
RECOGNITION:
Shortlist - CdeC
AGAINST THE PRESSURE
Art Direction
Team: Sebastián Cadena, Maria Sousa, Enrique Castro
RECOGNITION:
CHALLENGE:
Homophobic hate is normalized in online communities, making digital spaces unsafe for LGBTQIA+ people.
CHALLENGE:
Homophobic hate is normalized in online communities, making digital spaces unsafe for LGBTQIA+ people.
SOLUTION:
The campaign created a song that challenged the viral trend, turning it into a counter-challenge. As the song spread, it became a cultural anthem against homophobia, replacing hate with collective support.
SOLUTION:
The campaign created a song that challenged the viral trend, turning it into a counter-challenge. As the song spread, it became a cultural anthem against homophobia, replacing hate with collective support.
