THE POPPING LABEL
Art Direction
Packaging design
Team: Sebastián Cadena, Anna Barisone, Jorge Nahed
Brand: Tuborg
Student project
THE POPPING LABEL
Art Direction
Packaging design
Team: Sebastián Cadena, Anna Barisone, Jorge Nahed
Brand: Tuborg
CHALLENGE:
Design a brand experience that empowers young people to break free from societal pressures and embrace spontaneity, with packaging serving as a key part of the experience.
CHALLENGE:
Design a brand experience that empowers young people to break free from societal pressures and embrace spontaneity, with packaging serving as a key part of the experience.
SOLUTION:
We redesigned the iconic Tuborg label into an interactive stress-relief poppable label. We chose the highest-stress zones in London where people usually go to de-stress to launch the initiative into campaign, we created interactive poppable billboards, letting people release their stress in any situation.
SOLUTION:
We redesigned the iconic Tuborg label into an interactive stress-relief poppable label. We chose the highest-stress zones in London where people usually go to de-stress to launch the initiative into campaign, we created interactive poppable billboards, letting people release their stress in any situation.
THE POPPING LABEL
Art Direction
Packaging design
Team: Sebastián Cadena, Anna Barisone, Jorge Nahed
Brand: Tuborg
CHALLENGE:
Design a brand experience that empowers young people to break free from societal pressures and embrace spontaneity, with packaging serving as a key part of the experience.
SOLUTION:
We redesigned the iconic Tuborg label into an interactive stress-relief poppable label. We chose the highest-stress zones in London where people usually go to de-stress to launch the initiative into campaign, we created interactive poppable billboards, letting people release their stress in any situation.
