Hi, I’m Sebastian Cadena, an Ecuadorian multidisciplinary creative and art director.


At 20, I dropped out of business school to study fashion design. In 2015, I worked at New York Fashion Week, Toronto Fashion Week, and contributed to a fashion magazine in Ecuador. That’s where I realized I wasn’t just interested in creating things; I was drawn to communication, advertising, and digital culture.


By 2019, I had moved into digital marketing, and a year later I joined a creative studio located 3,000 meters above sea level in Ecuador. I started there as an intern, and three years later I became Creative Chief, leading a team of around 30 people. That’s where I won my first advertising award.


In 2023, I traveled to The Cannes Lions Festival, and everything clicked. I decided to pursue an international career in this industry. That same year, I also met Paris Hilton.


By 2024, I moved to Madrid chasing what I thought was love, but I ended up with a second master’s degree (in Art Direction) and completely single.


I’m still in Madrid ( currently working at Ray-Ban). No longer looking for the love of my life (for now), but for creative projects I can fall in love with.



Recognition


D&ad New Blood, wood pencil (2025)


Book to Brazil - RedHook, Winner (2026)


Clio Entertainment, shortlist (2025)


Golden Award of Montreux, finalist (2026)



Education


Art direction, Miami Ad School Madrid (Spain)


Digital Marketing, Universidad de la Rioja (Spain)


Integrated Advertising, Universidad de la Rioja (Spain)


Fashion Design, Universidad del Azuay (Ecuador)



Experience


Essilor Luxottica - Ray-Ban - Customer experience & visual merchandiser

Havas Creative - Art Director Intern (Spain)


TOM*|FW - Toronto Men's Fashion Week (Canada)


Bg Magazine - Content creator (Ecuador)



Contact me


If you’d like to ask anything about the preview timeline or chat about a project, feel free to write to cadenasebastian93@gmail.com


Confirm all the info in this bio through my Instagram


Are you in a corporate mood? This is my LinkedIn


I don’t like phone calls, but in case of emergency: +34 673179809


If you really want to know me, this is my Spotify









Hi, I’m Sebastian Cadena, an Ecuadorian multidisciplinary creative and art director.


At 20, I dropped out of business school to study fashion design. In 2015, I worked at New York Fashion Week, Toronto Fashion Week, and contributed to a fashion magazine in Ecuador. That’s where I realized I wasn’t just interested in creating things; I was drawn to communication, advertising, and digital culture.


By 2019, I had moved into digital marketing, and a year later I joined a creative studio located 3,000 meters above sea level in Ecuador. I started there as an intern, and three years later I became Creative Chief, leading a team of around 30 people. That’s where I won my first advertising award.


In 2023, I traveled to The Cannes Lions Festival, and everything clicked. I decided to pursue an international career in this industry. That same year, I also met Paris Hilton.


By 2024, I moved to Madrid chasing what I thought was love, but I ended up with a second master’s degree (in Art Direction) and completely single.


I’m still in Madrid ( currently working at Ray-Ban). No longer looking for the love of my life (for now), but for creative projects I can fall in love with.



Recognition


D&ad New Blood, wood pencil (2025)


Book to Brazil - RedHook, Winner (2026)


Clio Entertainment, shortlist (2025)


Golden Award of Montreux, finalist (2026)



Education


Art direction, Miami Ad School Madrid (Spain)


Digital Marketing, Universidad de la Rioja (Spain)


Integrated Advertising, Universidad de la Rioja (Spain)


Fashion Design, Universidad del Azuay (Ecuador)



Experience


Essilor Luxottica - Ray-Ban - Customer experience & visual merchandiser

Havas Creative - Art Director Intern (Spain)


TOM*|FW - Toronto Men's Fashion Week (Canada)


Bg Magazine - Content creator (Ecuador)



Contact me


If you’d like to ask anything about the preview timeline or chat about a project, feel free to write to cadenasebastian93@gmail.com


Confirm all the info in this bio through my Instagram


Are you in a corporate mood? This is my LinkedIn


I don’t like phone calls, but in case of emergency: +34 673179809


If you really want to know me, this is my Spotify









© CADENA SEBASTIAN — MADRID

© CADENA SEBASTIAN — MADRID

© CADENA SEBASTIAN — MADRID