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I’m an Ecuadorian creative working at the intersection of strategy, creativity, and visual direction. At 20, I left business school to study fashion design, which marked the beginning of my creative journey. I started out as a photographer and editor for fashion magazines, and over time, discovered my passion for advertising and branding. With over eight years of experience in the industry, I’ve led campaigns, narratives, and brand experiences across Ecuador, Galápagos, Madrid, and Miami. Currently, I’m based in Madrid, pursuing a Master’s in Creativity and Innovation.
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