I’m Sebastián — a Brand Strategist and Art Director.
My first “job” in advertising came at 15, when my classmates asked me to design a party invitation. What started as a favor quickly became a calling.

I began studying business, but two years later realized my true path was creativity. I switched to design at Universidad del Azuay, and even before graduating, I was already working as a digital editor at BG Magazine in Cuenca — a boutique agency and cultural platform where I collaborated with luxury brands like Givenchy, Carolina Herrera, and Guerlain. That experience sparked my passion for brand strategy and digital marketing, leading me to pursue a Master’s in Digital Marketing at Universidad de La Rioja in Spain.

As part of that program, I joined Inhaus Estudio Creativo for an internship. In less than four years, I grew into the role of Creative Manager, helping scale the team from 5 to 40 people and working with clients such as KTM, Darwin+Wolf, Jetour, and Honda. It was there I realized I wanted to refine my craft toward a more specific focus: Art Direction.

Today, while completing the Art Direction program at Miami Ad School Madrid, I work independently with brands across different countries, helping them achieve meaningful growth through creativity, strategy, and storytelling.